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Marketing and Customer Service

January 1, 2025 12:00 AM - December 31, 2026 12:00 AM (HST)

Description


*ON-DEMAND TRAINING*


This Marketing and Customer Service online training course explores the six components in setting up an effective customer service program: strategy, leadership, personnel, design, infrastructure and evaluation.

Learn the value in providing excellence through service and increase customer satisfaction. Satisfaction is the difference between how a customer expects to be treated and how they perceive having been treated. Customer service means all features, acts, and information that augment the customer’s ability to realize the potential value of a core product or service. Customer service is more than just the product or service itself; it includes the warranty that comes with it and all of the other niceties that we expect. In designing your products, customer service should be integrated into it at the early stages of its development.

Course Learning Objectives

By taking this online Marketing and Customer Service course, the user will learn:

  • Define customer service.
  • Identify each component of the customer service program.
  • Review the importance and purpose of each component.

Course Outline

This online Marketing and Customer Service course is made up of the following sections:

  1. Customer Service
  2. The Pillars of Customer Service
  3. Strategy
  4. Leadership
  5. Personnel
  6. Design
  7. Infrastructure
  8. Evaluation

Course Audience

This Marketing and Customer Service online training course was designed for managers, business owners, and anyone seeking a career in marketing.


This is an LMS On-Demand Training. 

Time

This is an On-Demand Training.

Pricing

$30 for GCA members
$40 for non-members

Refunds will be given:

  1.  Up to two (2) weeks after purchase date.
  2.  The training/class must not have been accessed during these two weeks. 
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