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AGC WebEd: Webinar: Stop Shopping for AI. Start Assigning It. How Construction BD Teams Put AI to Work on Every Pursuit

December 3, 2026 9:00 AM - 10:00 AM (HST)

Description


Description:

Speaker wants to ask a registration poll question: Which BD task eats the most hours?


Your BD team is already using AI. A question leadership should ask is whether it's helping you win work or just helping you turn out pages faster.


Most firms start in the wrong place. They pick a platform, then look for something to give it. That's backwards. The firms getting real value start with the job, write a clear brief, and check the work before it goes out. Same as any new hire.


In this one-hour session, Chris Martin, president of Atlas Marketing, walks through four tasks your team runs on every pursuit: the go/no-go call, the compliance review, the proposal narrative, and the competitor read. For each one, you'll see the prompt, the output, and the point where a person has to step in. The last 15 minutes are open Q&A.


Participants will leave with:

  • A short list of BD jobs to delegate, and the ones to keep in-house.
  • A prompt structure your team can use tomorrow, including the one line that makes the tool interview you instead of guessing.
  • A review rule and a data rule, so no invented figure ends up in a submittal and no owner's RFP ends up somewhere it shouldn't.


Bring your next pursuit. Which part are you handing off first?

Featured Speakers:

Chris Martin
Atlas Marketing|President


Location

GCA Conference Room

This webinar series will be viewed at the GCA Conference. No link will be provided.

Pricing

Price: Member $25 | Non-member $35

Click here to purchase the webinar.

Cancellation Policy: A full refund will be given to cancellations made 5 calendar days prior to the class kick-off. After such time, no refunds will be given. Replacements are acceptable and must be submitted via email to gca@gcahawaii.org.

GCA reserves the right to cancel programs up to 5 days prior to the start date if a minimum number of attendees is not met.

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Contact Information

General Contractors Association of Hawaii
Name: Gladys Hagemann
Phone: (808) 386-2014
Email: gladys@gcahawaii.org
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