Description

Description:

Better bids start before the bid. In this interactive session, attendees will define their primary audience—the owners and influencers who decide who gets invited, shortlisted, and referred. Joey Smith of Great Falls Construction, along with Justin Bieganek and Cheri Quinn of Mercury Creative Group, will help participants clarify who they want to reach, what matters most to that audience, and how to turn that clarity into stronger positioning and messaging. Attendees will leave with a repeatable approach they can use immediately to attract better-fit opportunities and more frequent invitations to bid.

Featured Speakers 

Cheri Quinn
Brand and Marketing Strategist
Mercury Creative Group

Cheri Quinn is a dynamic Brand and Marketing Strategist with Mercury Creative Group, known for her talent in asking open and honest questions and listening with both curiosity and empathy. With a deep fascination for how things work together—whether it’s relationships, businesses, cultures, or technologies—Cheri excels at uncovering the hidden connections that drive organizations. Her ability for high pattern recognition allows her to discover and define brands with precision, bringing them to life through compelling marketing and messaging.

A personal paradox, Cheri is both an introvert and extrovert, a creative visionary and an effective doer, blending engaging conversations with focused, research-driven insights. She’s a sought-after speaker and consultant, guiding organizations through the complexities of rebranding and strategic evolution. Whether leading a workshop or delivering a keynote, Cheri’s approach is grounded in collaboration, openness, and a genuine passion for helping brands discover their essential value.


Joey Smith
Business Development and Marketing Manager
Great Falls Construction

Joey Smith is the Business Development and Marketing Manager at Great Falls Construction, a Maine-based, family-owned firm known for “Constructing with a Purpose.” Having grown up in the business and worked his way up from job site laborer to leadership, Joey brings a rare blend of hands-on construction experience and strategic marketing expertise. Since joining the leadership team in 2018, he has led initiatives that align business development, recruiting, and brand communications—ensuring Great Falls’ proposals, websites, and campaigns speak directly to the firm’s ideal clients.

Beyond his role at Great Falls, Joey is an active voice for the industry’s future. As past chair of the Associated General Contractors of Maine’s Emerging Contractors Group, he has mentored peers, championed workforce development, and built partnerships that connect young talent to career paths in the trades. Known for bridging field operations and marketing strategy, Joey brings practical insights to how construction firms can clarify their ideal client and focus their message to win work and recruit talent. His perspective in this workshop is rooted in lived experience.


Justin Bieganek
Founder and Brand Advisor
Mercury Creative Group

Justin Bieganek, the Founder and Visionary behind Mercury Creative Group, has been a pioneering force in brand strategy and design for over 28 years, shaping what is now celebrated as The Mercury Method. With an unparalleled knack for fostering deep collaboration, Justin empowers teams to embrace their strengths, confront weaknesses, and trust each other in unraveling the essence of their brands.

Justin’s facilitative style, characterized by neutrality and fresh perspective, lends itself seamlessly to guiding leadership teams, board members, and association committees in discovering common objectives and navigating through complex challenges. By injecting enthusiasm and humor into discussions often deemed dull or daunting, Justin ensures that moving forward entails not only difficult decision-making but also a shared sense of excitement and purpose.

A visionary at heart, Justin thrives on propelling organizations towards their aspirations, living and breathing reinvention to help both his team and clients achieve their loftiest goals. With a rich portfolio boasting over 100 organizations, associations, and nonprofits, Justin serves as a proven partner, adept at discerning beyond spoken words to envision future successes while leading teams toward clarity, alignment, and growth.